Product: Honey granola and granola with honey bits
Task: Task was to create label design for Honey granola and Granola with honey bits,
to come up with one design concept that would unite two products but show their differences;
to emphasize naturalness of the product and healthy lifestyle.
Solution: The concept is based on an image of a bumblebee that conveys lightness, optimism
and energy of a new day. Fruits and plants correlate with the basics of a healthy lifestyle of the main
character and focus on the natural ingredients.
WHAT I DID
— Art Direction
illustartion: Toia Li