Mareven
Mareven Food Central, FMCG. Producer and distributor of instant foods.
Easy and simple are the main principles of Mareven Food. Corporate sign is a ‘plate’ with logo written in font that reminds a noodle. Image of a noodle is taken as basis for corporate style. The bright yellow color is leading, representing positive sunny mood.
To emphasize positivity of the brand we reviewed and re-thought principles of verbal communication.
WHAT I DID
— Idea
— Design
— Art Direction
CREDITS
Designer: Irina Shoya
Consultant: Alexander Ponomarev
Design by Interbrand Moscow