Metalloinvest is one of the world’s leaders in producing iron ore, metal products, and steel.

The idea of resources creating opportunity is represented in the elements of identity — the logo which reminds a quarry and shaped as an infinity sign and graphic design system which takes its inspiration from the rich natural resources hidden underground. Implementing this design system at key points of contact helped create a unified image of the new company and communicate its principles to the key audience — clients, partners, investors and employees.

— Idea
— Design
— Art Direction
Design by Interbrand Moscow