The Client: Confectionery Company Vensky tsekh with a long history originating back in 1855.
Task: Stand out among competiors. To create a modern, vivid design, but to preserve connection to history and general concept of the brand. To convey the message of lightness and positive mood together with a small portion of each dessert.
Solution: The basis of design lies in the Soviet style retro — illustration instead of photos; emphasis on typography and bright colors.
WHAT I DID
— Art Direction
Illustration: Natalia Tyulkina
Calligraphy: Olga Gorbatyh